ZenPoint provides a wide variety of services to meet your web site accessibility, usability, SEO (Search Engine Optimization), and training needs. Whether you require a complete web site which will meet strict accessibility standards, a comprehensive SEO or usability analysis of your current web site, or training in the use of future-oriented web technologies, we have the expertise to assist you.
We will use our broad experience in various Internet technologies to provide you a maximum web site accessibility, search engine friendliness and usability.
We will work with you or your designers/developers to help you make accessibility, search engine optimization, and usability integral parts of your future development.
Accessibility Testing & Consulting Services
Our Accessibility Consultants provide web site accessibility testing & consulting services to provide a detailed analysis of your existing Web site and its existing information structure.
We can detail the strengths and weaknesses of your site, explaining how best to achieve greater availability of your information for the average user, as well as those with disabilities.
If you require conformance with Section 508, ADA or with other local legal requirements, or even with the World Wide Web Consortium (W3C) Web Accessibility Initiative (WAI) specifications, we will provide a detailed evaluation of your current Web site's compliance, outlining any requisite changes.
To be more specific, your web site will:
be easier to manage;
be compatible with new browsers and other browsing technologies;
be higher in search engine rankings;
load significantly faster;
be more usable;
have a better public image;
avoid violations of recent or future legal requirements;
Be reached by more visitors.
Search Engine Optimization Services
We will analyze and/or create your web site for optimum search engine indexing and positioning, providing you with a detailed report which explains how possible problems can be repaired in order to make your web site search engine friendly and more successful.
To be more specific, here is what we will do for you:
Create or modify META Tags for maximum visibility in search engines;
Identify any design or technical details which may hinder your search engine ranking positions;
Identify any content details which may hinder search engine indexing;
Research keywords to determine the most suitable "search keywords/phrases" used on search engines to ensure that you are targeting the most relevant keywords/phrases;
Create standard robot (a program which search engines use in order to index your site's content) instructions and a search engine friendly sitemap, redirection of web pages no longer available so that all pages on your web site will be indexed properly by search engines, and more.
Please be aware that we avoid spamming methods intended to manipulate search engine results. These methods may result in higher ranking results in the short term, but are sooner or later ignored or dropped from the search engine's index.
This will put your business, and ours, at a serious risk. We voluntarily and strictly adhere to the SEO Code of Ethics.
Usability Testing & Consulting Services
To achieve the best usability for your web site, we will work on defining your product, generating a detailed product plan and requirements for increased usability, design and implement necessary changes, and perform testing of site trials or releases.
This can be done without sacrificing your existing layout or the look of your site.
We will perform a detailed analysis of your site and consult with you to reach the widest possible audience.
To be more specific, we do the following-
Conceptual analysis, to define the user's goals and tasks at a high level;
User needs analysis, to define the user's goals and tasks at a detailed level;
User interface design, to design the look and feel of your web site;
User interface evaluation, to evaluate the usability of your web site;
Product use and problem tracking, to collect usage data in order to evaluate the usability and success of your web site.
Training in Web Accessibility, SEO Usability Services
Our training courses are engineered specifically for web site designers, managers, SEO practitioners and anyone else involved in the development or maintenance of web sites. Our audience includes researchers who investigate Web design issues. Therefore we provide on-line training courses in web accessibility design, management and training, as well as on-site training seminars in web site accessibility and web site usability. To learn more about our training services, for Trainig Click here.